A Public Relations (PR) company is required to build your company's image, improve it over the period of time and control damage in crisis situations. With a business related to food, which could impress some and depress others, having the right PR agency is imperative. But before hiring one in London, get your steps right and make an informed decision.
* Approach specialized PR agencies
You can come across many PR agencies that have expertise in handling media relations for restaurants and food outlets only. This will guarantee that you have best people on board. Sit with them and discuss at length your expectations. Know their PR strategies and plan in and out before you sign the dotted lines. In the initial level, at least discuss future prospects with minimum two restaurant PR agencies.
* Review past records and research on their success
The PR firms that hold specialization in restaurants are expected to turnout with excellent results. But rather than believing on word of mouth, ask the agencies to come up with their past work record, clients they have handled in last two to three years, types of events they have organized and their crisis management strategies. It would be advised that you ask for in-depth detail of cases where they have played the role of a damage controller.
To research on your part, search online for the images of their successful events, feedback shared online and how they have handled social media of their clients for so long. Remember that you cannot ignore social media management skills of your PR company in this time of internet world.
* What's the communication network of your PR company
Connections are highly crucial if you wish to improve the prospects of your business, have a good image in the market or recreate or revive a brand. You must know the communication network and list of connections of your PR company. Choose that restaurant PR company which has reputed contacts in and around London. This increases the chances of expanding your business or product line through the right contacts. The more contacts a PR form has, more it will help you to monetize your business.
* Evaluate how the PR activities of your competitors have been handled
A restaurant business is vulnerable to high competition in the market. And to make sure that you rule the roost, you cannot afford to miss how your competitors are engaging in public relation activity. Assess their mistakes, successful shots and the response they have been able to generate in the market. You may ask the PR agencies to do this task and come up with plans and strategies on the basis of which you may decide which would be the appropriate one for you.
Before finalizing the right restaurant PR agency in London, review the fee structure of all the optional PR firms along with assessing them on the above mentioned factors. You could go for a small scale PR firm in case you have budget constraints.
You can come across many PR agencies that have expertise in handling media relations for restaurants and food outlets only. This will guarantee that you have best people on board. Sit with them and discuss at length your expectations. Know their PR strategies and plan in and out before you sign the dotted lines. In the initial level, at least discuss future prospects with minimum two restaurant PR agencies.
* Review past records and research on their success
The PR firms that hold specialization in restaurants are expected to turnout with excellent results. But rather than believing on word of mouth, ask the agencies to come up with their past work record, clients they have handled in last two to three years, types of events they have organized and their crisis management strategies. It would be advised that you ask for in-depth detail of cases where they have played the role of a damage controller.
To research on your part, search online for the images of their successful events, feedback shared online and how they have handled social media of their clients for so long. Remember that you cannot ignore social media management skills of your PR company in this time of internet world.
* What's the communication network of your PR company
Connections are highly crucial if you wish to improve the prospects of your business, have a good image in the market or recreate or revive a brand. You must know the communication network and list of connections of your PR company. Choose that restaurant PR company which has reputed contacts in and around London. This increases the chances of expanding your business or product line through the right contacts. The more contacts a PR form has, more it will help you to monetize your business.
* Evaluate how the PR activities of your competitors have been handled
A restaurant business is vulnerable to high competition in the market. And to make sure that you rule the roost, you cannot afford to miss how your competitors are engaging in public relation activity. Assess their mistakes, successful shots and the response they have been able to generate in the market. You may ask the PR agencies to do this task and come up with plans and strategies on the basis of which you may decide which would be the appropriate one for you.
Before finalizing the right restaurant PR agency in London, review the fee structure of all the optional PR firms along with assessing them on the above mentioned factors. You could go for a small scale PR firm in case you have budget constraints.
Author Bio
Amy Williams and Zoe Wilmer set up Samphire Communications as a pr agency in London in May 2010 and it is specialize in food, restaurant and travel PR & Marketing. For more details follow us on twitter.
Amy Williams and Zoe Wilmer set up Samphire Communications as a pr agency in London in May 2010 and it is specialize in food, restaurant and travel PR & Marketing. For more details follow us on twitter.
Or Visit us our Official Site : http://www.samphirecommunications.com
