Why Restaurant Public Relation is so Vitally Important for Restaurant Business?

In the time when people are conscious about the image of the brand they are using along with the increasing use of internet and print media for knowing about that image, it has become necessary for every business to set its goodwill. The first step to build goodwill is to have strong public relations. It can not only get you more customers, but also save your name in case any unfortunate event happens during the course of the business cycle. There are many reasons for why public relations are so important for a restaurant business:  

1.Visibility: The restaurant gets noticed only if the PR is strong. Even if your business needs some cost cutting, don’t sacrifice in maintaining the visibility. The alternative way is to be strategic as in which area needs to be covered more thoroughly and where you can reduce the marketing efforts.

2.Trust of the customers: Any restaurant that takes care of the needs of customers gains the trust and hence gets the advantage of preference. Whenever the any customer makes a query or log a comment or suggestion, don’t forget to acknowledge and act upon it.

3.Information provider: Public relation helps in informing the customers about your restaurant. They might not just be aware of its existence! In such cases, PR acts as a great source of information which is unbiased and not manipulated for the benefit of the restaurant. Because of this factor, the material written inside the PR is greatly believed by the customers.

4.Usage of PR: In restaurant or hospitality industry, the public relation specifically plays a very important role because people, who are passionate about this field, refer to the PR frequently in order to gain knowledge, or even contribute in it. So its usage has a very wide scope and covers thousands of people in one go.

5.Willingness of people: It is very hard to get anyone into trying some new restaurant. The push is required to be very effective because most people are reluctant in trying something new and go away from what they already find good. For giving that push to the prospective customers and increasing their willingness to try out, the PR can prove to be a vital aspect.

How to have good public relation:
There are many factors which contribute in good public relations. Basic things like communication skills, passion for the restaurant business, ability to build relationships and writing skills are a must have. Also, hiring a PR agency can help a great deal. They are professionals of this field and knows the in and out of handling various situations. They know what PR should be like because it is much more than mentioning about the chef. They can also provide help regarding the menu style, design of the restaurant, services of the staff and things like logo etc. which are important components of overall brand image. An effective PR can get the customers to the restaurant for the first time. After that, it is the responsibility of the restaurant to retain them.

Author Bio
Amy Williams and Zoe Wilmer set up Samphire Communications as a pr agency in London in May 2010 and it is specialize in food, restaurant and travel PR & Marketing. For more details follow us on twitter.

Or Visit us our Official Site :   http://www.samphirecommunications.com

Tips to Help Choose the Right Restaurant PR Company in London

A Public Relations (PR) company is required to build your company's image, improve it over the period of time and control damage in crisis situations. With a business related to food, which could impress some and depress others, having the right PR agency is imperative. But before hiring one in London, get your steps right and make an informed decision.

                                           

        *   Approach specialized PR agencies
You can come across many PR agencies that have expertise in handling media relations for restaurants and food outlets only. This will guarantee that you have best people on board. Sit with them and discuss at length your expectations. Know their PR strategies and plan in and out before you sign the dotted lines. In the initial level, at least discuss future prospects with minimum two restaurant PR agencies.

       *    Review past records and research on their success
The PR firms that hold specialization in restaurants are expected to turnout with excellent results. But rather than believing on word of mouth, ask the agencies to come up with their past work record, clients they have handled in last two to three years, types of events they have organized and their crisis management strategies. It would be advised that you ask for in-depth detail  of cases where they have played the role of a damage controller.

To research on your part, search online for the images of their successful events, feedback shared online and how they have handled social media of their clients for so long. Remember that you cannot ignore social media management skills of your PR company in this time of internet world.

       *    What's the communication network of your PR company
Connections are highly crucial if you wish to improve the prospects of your business, have a good image in the market or recreate or revive a brand. You must know the communication network and list of connections of your PR company. Choose that restaurant PR company which has reputed contacts in and around London. This increases the chances of expanding your business or product line through the right contacts. The more contacts a PR form has, more it will help you to monetize your business.

        *    Evaluate how the PR activities of your competitors have been handled
A restaurant business is vulnerable to high competition in the market. And to make sure that you rule the roost, you cannot afford to miss how your competitors are engaging in public relation activity. Assess their mistakes, successful shots and the response they have been able to generate in the market. You may ask the PR agencies to do this task and come up with plans and strategies on the basis of which you may decide which would be the appropriate one for you.

Before finalizing the right restaurant PR agency in London, review the fee structure of all the optional PR firms along with assessing them on the above mentioned factors. You could go for a small scale PR firm in case you have budget constraints.

Author Bio
Amy Williams and Zoe Wilmer set up Samphire Communications as a pr agency in London in May 2010 and it is specialize in food, restaurant and travel PR & Marketing. For more details follow us on twitter.

Or Visit us our Official Site :   http://www.samphirecommunications.com

How to Find Appropriate and Affordable Restaurant PR Agency in London

A restaurant would fail to write a success story, if you fail to do appropriate PR for it. The Food Industry is growing by leaps and bounds thus there is increased competition and risk of failing to make a mark in London. Therefore, hiring a PR agency would help you publicize your food outlet and make the word reach to the right customers. The PR company would bring the specialty of your restaurant in the eyes of your target clientele and make it work wonders in a considerable span of time. But to find an appropriate and affordable restaurant PR agency in London, you need to know some ground rules:

                                

Rule 1# You shouldn't hire a PR agency until and unless you aren't convinced with their previous work. You have to go through the company's past records, may contact their clientele (if you manage to find their contact number) and then make your decision. Try to understand how the PR professionals from the firm approach towards the publicity of a restaurant, how it plans and executes events and judge response. The more experience your restaurant PR agency has, more you would be benefited.

Rule 2# Are you comfortable talking to your publicist? Do you feel he or she is able to understand your issues and offer suitable solutions? Until you don't answer these questions in positive, realize that your search for a good PR firm hasn't end yet. Also, it requires you to invest a lot of your efforts and searching about various companies to find the best one. Considering experience of a PR firm only in restaurants shouldn't only be one of the judging areas, there might be examples of their stupendous work in other areas. You may consider it as well to understand how it actually operates.

Rule 3# You should consider a PR firm regardless of its size. It's true that a bigger firm may have excellent contacts, but smaller ones to have sufficient contacts. Moreover, because small PR companies want to establish their name in the industry, they would strive harder to serve your restaurant in the best possible manner. Chances are your satisfaction level with a small PR firm would be higher than a bigger firm as they might be able to give you more time and attention that you might expect.

Rule 4# Check what's the company's approach to damage control. When you are in food business, you might expect a thick customer who you would fail to impress even after complementary meals. In such a case, you may expect negative word of mouth spreading here and there, thus you require someone who can manage the risk before it causes you greater loss.

Rule 5# Also, you need to see if your PR firm knows integrating marketing. Are through with social media marketing techniques? Check their ideas about social media publicity and how they deal with it. Getting to know your prospective PR companies more and more will help you choose the right firm for your restaurant. . Keeping your budget in mind is another important factor. 

At the end, go with one which your mind suggests and suits your business requirements. 

Author Bio

Amy Williams and Zoe Wilmer set up Samphire Communications as a pr agency in London in May 2010 and it is specialize in food, restaurant and travel PR & Marketing. For more details follow us on twitter.

Or Visit us our Official Site :- http://www.samphirecommunications.com